Challenge 2050 – Toyota Big Offer Of Hybrids

Toyota has vowed to reduce global average Carbon dioxide emissions by 90 percent from a 2010 baseline by 2050. The giant Motor Corporation is to address environmental issues by producing millions of hybrids at a time. This is part of the Toyota Environmental challenge 2050, announced in 2015. The aim is decreasing the negative impacts of manufacturing and driving as close to zero.

A Bumpy Road Ahead

One of the challenges facing the automobile manufacturer in the U.S. is American customers’ help in this process. This is due to the fact that most of them do not care about it enough. Customers’ little knowledge about new Carbon emissions- related technologies is an obstacle. Getting Americans familiar with the merits of hybrid vehicles is challenging but is still among the easiest ones.

Doug Murtha, Toyota group vice president told Forbes. com that Toyota’s current mix is 9 percent hybrid but they have got a target of 25 percent for hybrid and other alt-fuel vehicles in the US over the next four years.

In the meantime, Toyota intends to put more environmentally-friendly vehicles up for sale over the next decade. Toyota has committed that by 2050 every vehicle in its global lineup will at least have an electrified option. “We have also said that from a supply standpoint of our roughly 10 million in global sales, we will be ready to supply 5.5 million of those as electrified vehicles,” Murtha said. He added that they are going to prepare to sell a million of those 5.5 million as full zero-emission vehicles – either battery-electric technology or fuel cell.

Toyota utilizes various forms of electrification including hybrid, battery-electric, and fuel cell technology. It tries to match technologies to customers’ needs. Toyota evaluates vehicle powertrains, weight, aerodynamics and other design factors to boost the efficiency.

Ways To Grab Public Attention

We compared the three Toyota hybrid models of RAV4, Camry, and Avalon. They offer a better all-around driving experience than the conventional versions. Encouraging US customers to buy hybrid cars, when fuel prices are low and stable, requires the technology to consider more benefits than just high fuel economy.

Toyota finds out that to achieve its goals for the year 2050, technology education is a must. The corporation is performing a variety of projects. The programs aim to educate the public on Toyota advanced technology vehicles. The activities include participating in demonstration programs with universities and government agencies. Hosting ride and drive events is also helpful. These efforts help bring Toyota closer to achieving its 2050 giant task.

Source: Forbes.com